AMSTERDAM, The Netherlands — July 25, 2018 — Gartner Inc., a leading industry analyst firm has listed digital transformation vendor Mavim as a Representative Vendor in its July 2018 “Market Guide for Technologies Supporting a DTO”*. A DTO is a digital twin of the organization. A digital twin of the organization helps EA and technology innovation leaders prioritize, guide, plan, monitor, analyze and scale complex initiatives.
If you’ve heard of a digital twin before, you’re not alone. They’ve been in use for years in the industrial sector to aid in the optimization and maintenance of physical assets. They connect data from sensors in order to create living digital replicas that change as their counterparts change.
Digital Twin of an Organization takes the same concept and extends it to people, processes and systems. (also know as the foundation of every organization). Connecting this information provides insight into how an organization is deploying its resources and delivering customer value. Think of a DTO like Waze for the Executive Team. You know where you want to go – and you think you know how to get there but you can’t predict where the traffic jams or the speed traps are. The most efficient route is generated by inputting your destination and connecting every asset that falls within the context of your organization to help navigate and anticipate obstacles as they emerge.
Jean-Jacques Vossen, Mavim’s CEO had the following to say about the recent inclusion in the market guide, “Mavim is proud to be included as a representative vendor in this groundbreaking new area of research. We’ve had large customers leveraging Mavim as a DTO for years, but it is great that Gartner has confirmed that this is where the market is going. Digital business leaders are beginning to understand the impact that a tool like Mavim can have for complex organizations.”
Mavim came out with a strong positioning as the only Dutch vendor included in the list but also as the vendor with Microsoft focus, which supports the claims about “ease of use”. Mavim was also positioned as the showcase for customer experience optimization, which Marc Kerreman’s has previously established as the use case with the most potential impact in 12 Powerful Use Cases for Creating a Digital Twin of your Organization**.
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*Gartner “Market Guide for Technologies Supporting a DTO” by Marc Kerremans, 12 July 2018 https://www.gartner.com/document/3881989?ref=solrAll&refval=206633827&qid=810d76f5a4c21f0f5d2ca4e093f2b68d
**Gartner "12 Powerful Use Cases for Creating a Digital Twin of Your Organization," by Marc Kerremans, 25 October 2017 https://www.gartner.com/document/3817018?ref=TypeAheadSearch&qid=84a8e98e49fc74dc5d15e
Marketing Director, Mavim
Mavim cited as Representative Vendor in Gartner’s Market Guide for Technologies Supporting a Digital Twin of an Organization