Gartner Inc., a leading industry analyst firm has listed digital transformation vendor Mavim as a Representative Vendor in its May 2018 CRM Vendor Guide”*. This vendor guide focused primarily on supporting application leaders in the area of CRM and customer experience with an understanding of the market scope and the tools that comprise it.
The Vendor Guide also provided a number of strategic planning assumptions about the direction of the market, including “By 2020, the CRM application software market will overtake the data management market, thus becoming the largest of all software markets. Gartner expects CRM market growth to be consistently above 10% until 2022, following multiple strong years of investment. The outlook continues to be positive throughout the forecast period, with an overall compound annual growth rate of 13.5% as buyers focus on technologies that enable more targeted customer journeys and interactions in multichannel environments.”
It is precisely this focus on customer journey optimization that gained Mavim recognition in the CRM Vendor Guide under the category “Customer Analytics”. To be crystal clear, Mavim does not provide a CRM tool – but rather a transformation platform that aligns external customer facing KPIs with internal operational KPIs. This helps business leaders to understand the full operational context when making decisions about how and where to optimize customer journeys. Mavim creates the full organizational context within which customer journey optimization strategies can be applied. Jean Jacques Vossen, CEO of Mavim said this about Mavim’s recent inclusion in the Vendor Guide: “It is a great honor to be mentioned among software giants. However, we want to be clear that our focus is on helping organizations understand and optimize their journeys in the context of the operating model, thereby providing them better insight for critical decision making.”
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*Gartner “The Gartner CRM Vendor Guide” by Nadine LeBlanc, et. al, 31 May 2018. https://www.gartner.com/document/3826163?ref=TypeAheadSearch&qid=bd9a2df29d2ddf2f9adb38f
Marketing Director, Mavim