Mavim Achieves Leadership in Two Quadrant SPARK Matrix Reports!

Mavim Achieves Leadership in Two Quadrant SPARK Matrix Reports!
Written by Mavim

We are thrilled to announce that Mavim has been recognized as a Leader in the 2022 SPARK Matrix Digital Twin of Organization (DTO) category and a Challenger in the 2022 SPARK Matrix Customer Journey Mapping (CJM) category. This achievement acknowledges our strong SaaS vendor presence recognized in two important markets that help customers succeed in their business transformation initiatives.


research report DTO
research report DTO 2


The Quadrant Knowledge Solutions’ SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK MatrixTM. The study offers strategic information for users to evaluate different provider capabilities, competitive differentiation, and market position.

According to Sofia Ali, Analyst at Quadrant Knowledge Solutions, “Mavim with its digital twin of an organization solution enables users to design target operating models which includes - risks, roles & responsibilities, related applications & infrastructure, along with a connection to strategy coupled with process specific KPIs.” Sofia further adds, “The company also ensures simple strategy-to-execution alignment, governance, and effective communication capabilities, and facilitates easy adaptation, especially when strategies shift due to changing priorities or business disruptions. This is primarily achieved by connecting - strategy, projects, personnel, processes, technology, risks, architecture, customers, and infrastructure on one common platform. Mavim has received strong ratings across the parameters of technology excellence and customer impact and has been positioned amongst the technology leaders in the 2022 SPARK Matrix of the Digital Twin of an Organization (DTO) solution market.”

These reports validate our strong position vis a vis large companies like Software AG, SAP, Signavio, Celonis, Salesforce and IBM in two separate categories and supports Gartner’s position that we are a strong contender in the DTO category.

What is Digital Twin of an Organization (DTO)?

Mavim helps customers create a dynamic, visual representation of their organization in its operational context – what Gartner calls a Digital Twin of an Organization. Every asset that falls within the context of an organization (processes, technologies, architecture, business capabilities, customer interactions, products, services, and distribution channels) can be connected, reported upon and visualized. Bi-directional functionalities facilitate change-making in both live and virtual environments to keep the two worlds synchronized. This helps business leaders assess the impact of change in a controlled environment.

What is Customer Journey Mapping?

A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, service, or any combination.

The Mavim Platform helps customers scale their business transformation initiatives.
McKinsey has reported that the pandemic has accelerated the pace of digital transformation by seven years and innovation has become critical for business growth. The Mavim platform has helped many customers scale their transformation and innovation initiatives.

Lammert Kalfsbeek from Unigarant talk about success in his company Watch, Here!

Read the Quadrant Reports today to get started on your transformation journey.