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NOORDWIJK and BOSTON, MA, May 13, 2022--- Mavim, a global leader in Business Process Management (BPM) and Digital Twin of an Organization (DTO) today announced the addition of Chief Marketing Officer (CMO) Shobhana Viswanathan to its executive team.

Shobhana joins Mavim from Automation Anywhere, where she held marketing and GTM leadership roles driving global product marketing and category creation. Prior to Automation Anywhere, Shobhana held leadership roles at several Silicon Valley startups and VMware (pre-IPO through scale-up).  A veteran in her field, she will join a team of marketeers and executives who are eagerly looking forward to working together to expand Mavim’s global presence.

Speaking of the opportunity she faces, “Gartner estimates that the larger market for hyperautomation market will reach 596 billion in 2022.  Mavim can serve as the gateway for hyperautomation initiatives that companies are embracing in their digital transformation goals” says Viswanathan. “I am looking forward to the next chapter in Mavim’s growth, helping to scale marketing strategy and execution to drive revenue growth globally.

As one of her first action items as CMO, Shobhana and the Mavim marketing team will host their third annual global business transformation event, IMAGINE, from Tuesday May 17th-Thursday May 19th. This free event will cover sessions around reimaging processes for ERP implementation, hyperautomation and continuous transformations featuring industry experts from:

  • EY
  • KPMG
  • Accenture
  • IG&H
  • Microsoft
  • Mavim
  • And more!

Register today to secure your spot and ensure that you are among the first to receive additional information and on-demand sessions following the event.

Mavim is excited to have Shobhana on board and is looking forward to continuing to serve as a market leader in the business transformation and process management space.


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