Business Originals
Why Domain Expertise Determines ERP
Transformation Success
Join Hans and Emily to explore how to maintain critical expertise and judgment in an ERP landscape
where AI is rapidly taking over routine tasks.
WHEN
April 21, 2026
TIME
10:00 - 10:30 EST | 16:00 - 16:30 CEST
LOCATION
Online via Go-To
COSTS
Free
LANGUAGE
English
In this upcoming Business Originals episode, Prof. dr. Hans Mulder sits down with Emily Steegstra, Senior Solution Architect at Avanade. With over a decade of experience in navigating the intersection of complex ERP systems and human behavior, Emily brings a unique perspective on why technical success doesn't always equal business success. Together, they will pull back the curtain on why so many ERP and digital transformation projects collapse under their own weight, and what makes the difference.
An ERP system exposes how your processes really run. Yet many organizations approach implementation as a technical upgrade and end up rebuilding the same inefficiencies.
Hans and Emily show why real transformation requires more than technology. It requires people who understand the business, ask critical questions, and challenge existing ways of working.
They also explore a key question: as AI takes over more tasks, how do you keep developing the expertise needed to make the right decisions?
What you will learn:
▪️Why even well-built systems fail when they don’t reflect real business processes.
▪️How to stop rebuilding existing problems and rethink the purpose of your workflows.
▪️What it takes to move from isolated tasks to a true end-to-end view.
▪️Where AI adds value and where human judgment remains critical.
▪️How to develop deep expertise in a world where routine work is increasingly automated.
Who should attend:
CIOs, CFOs, Transformation Leaders, IT leaders, ERP Project Managers, Solution Architects, Implementation Managers, Functional Consultants and Business-facing roles who want to move beyond standard implementations and create lasting impact.
This session focuses on practical insights from real-world experience. Register now to secure your spot!
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Emily Steegstra Avanadegreat
Hans Mulder Antwerp Management School
