At most companies, the CMO’s dream is the COO’s worst nightmare. Customer centricity and the associated digital initiatives have driven up operational costs and made it difficult to even begin a discussion about back office optimization. In this webinar, you will learn more about an approach that helps bridge the gap by connecting fact-based customer journey analysis to operational efficiency. A case study will be used to illustrate not only how it has been done before—but also the impact that this approach can have on an organization.
Attend this webinar and learn:
- Why most organizations are only achieving marginal success with their customer centricity initiatives
- What one global business is doing to improve the customer experience while reducing operational waste
- How an easy-to-use platform can empower you to visualize customer journey and process data to make the necessary changes for transformation success