Technology has redefined our reality. It also pushed a giant fast forward button to the future. Many organizations are using technology in extraordinary ways to keep their businesses running – at a pace they previously thought was impossible. A wave of companies is now racing to reinvent themselves and use technology innovations to shape the new realities they face. All of this is leading to a once-in-a-generation re-platforming of business, and the window to achieve this is very small and tightening, with leaders leaping ahead of laggards. Those who are behind in their digital transformations need to take heed and take action. To master this change, organizations are entering the metaverse and building intelligent digital twins that are living models of factories, supply chains, product lifecycles, and more. Bringing together data and intelligence to represent the physical world in a digital space will unlock new opportunities to operate, collaborate, and innovate. Establishing and operating process discipline as processes evolve to accommodate how organizations are laying a foundation in the metaverse is key to powering digital transformation.