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Mavim Named as Representative Vendor in Market Guide for Strategy & Innovation Roadmapping Tools

Strategy & Innovation Roadmapping Tools

Gartner Inc., a leading industry analyst firm has listed digital transformation vendor Mavim as a Representative Vendor in its October 2019 “Market Guide for Strategy and Innovation Roadmapping Tools”*.

While Gartner recognizes that many of the markets for roadmapping tools overlap, they also recognize the significant growth in interest in this topic area, saying ”In 2018, year over year, roadmapping inquiries from Gartner clients increased four times from 2017. At the time of writing, the number of inquiries in 2019 shows a 20% year-over-year increase over the number in 2018.”

The CEO of Mavim, Jean-Jacques Vossen, noted that “Mavim is honored to have been included as a representative vendor in this market guide. Our product development will continue to focus on simplifying the communication of strategy across every layer of the organization – and enabling strategy realization leaders the ability to connect strategies, metrics and resources with business processes as well as the actual and anticipated results of plans, projects and assets."

Built upon Office 365 and Visio, Mavim provides software that empowers business leaders to select and execute projects that will contribute to corporate strategy. In collaboration with our partners, Mavim supports a variety of frameworks that simplify alignment by providing a step-by-step guide. By leveraging one of the numerous strategy execution frameworks in Mavim, organizations are able to align future plans with in-flight projects, existing assets, and strategic goals and objectives in order to visualize the interdependencies that impede successful project execution. Mavim provides a graphical interface that dynamically illustrates complex interrelationships and depicts the relationship between strategy, innovation, and the state of execution over time.

Gartner Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


*Gartner “Market Guide for Strategy Strategy and Innovation Roadmapping Tools” by Philip Allega, 30 October 2019https://www.gartner.com/document/3970868


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