Capture your buyers’ actions, outcomes, and decisions as processes
It’s not just touchpoints and milestones that go into a customer journey: it’s a picture of their goals at each junction, what they wanted, how it made them feel. Customer journey maps in Mavim let you illustrate a buyer’s actions, emotions, and barriers as they interact with your brand, visually and meaningfully … showing you what happens from the customer’s perspective.
- Map out journeys as complete experiences
- See the choices a buyer faces, positive and negative
- Understand why an interaction led to an outcome