Privacy Statement
- Introduction
Mavim values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
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Principles
We adhere to the following principles:
- Process personal data only for specified, legitimate purposes as outlined in this policy.
- Limit processing to the minimum data necessary for those purposes.
- Obtain your explicit consent where required.
- Implement appropriate technical and organizational measures to secure your data.
- Share personal data only when necessary for the stated purposes and under strict contractual safeguards.
- Respect your rights under GDPR.
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Personal Data We Collect
We process personal data when you use our products and services or when you voluntarily provide this information to us. This may occur, for example, in connection with the delivery of products and/or services, through your use of our website, by completing a contact form, or by subscribing to our newsletter.
Below is an overview of the types of personal data we process:
- First and last name
- Gender (for appropriate salutation)
- Address
- Telephone number
- Email address
- IP address and device information (see our Cookie Statement)
- Location data
- Information about your interactions with our websites
- Browser and device type
- Any additional information you voluntarily provide (e.g., via forms, email, or phone)
When you submit a case to our Service Desk, your data may be accessed by our in-house team in India under strict contractual agreements. If you object, please contact your account manager.
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Purposes of Processing
We process your personal data for:
- Contract performance: To deliver products and services, manage accounts, and process invoices.
- Communication: To maintain contact, send newsletters, updates, and event invitations.
- Marketing and improvement: To analyze interactions and behavior for relevant content and service enhancements. This includes:
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- Interaction data (e.g., personal data obtained from contact between Mavim and you, such as via our website).
- Behavioral data (e.g., preferences, opinions, wishes, and needs derived from your website activity, newsletter engagement, or information requests; We can derive this data from your surfing behavior on our website, reading our newsletters or because you have requested information, see also “Use of cookies”).
- Website analytics: To improve user experience through aggregated, non-identifiable statistics. For example, we analyze user statistics such as the number of visitors, visit duration, and pages viewed. These insights are based on generic, aggregated data without identifying individuals.
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Legal Basis
Processing is based on:
- Consent (Article 6(1)(a) GDPR) – for activities requiring your explicit permission.
- Contract performance (Article 6(1)(b) GDPR) – when necessary to fulfill our agreement.
- Legitimate interest (Article 6(1)(f) GDPR) – for purposes such as improving services and sending relevant information, provided your rights are not overridden.
You may withdraw consent at any time.
Consent
If we have requested your permission to process your personal data and you have granted it, you have the right to withdraw your consent at any time.
If you have entered into a contract with us, we will process your personal data only to the extent necessary for the performance of that contract or in preparation for its execution.
Performance of the agreement
We process your personal data when you use Mavim’s products and services as our customer. This processing is necessary for the performance of the contract between you and Mavim.
When you use our products and services, we may process the following categories of personal data:
- First and last name
- Gender (for the purpose of determining the appropriate salutation)
- Email address
- IP address and device information used to access our website (please refer to our Cookie Statement for further details)
Your personal data will only be processed to the extent required to provide you with the requested products and services and to fulfill our contractual obligations.
Legitimate interest
We may also process personal data where we have a legitimate interest, provided this does not disproportionately affect your privacy. For example, we may use your contact details to invite you to relevant meetings.
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Third-Party Processors
We engage trusted service providers under written agreements ensuring compliance with GDPR. These include:
- IT and hosting providers
- Newsletter distribution services
- Analytics providers (including some based in the U.S. under the Trans-Atlantic Privacy Framework)
We do not share personal data for commercial purposes.
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International Transfers
Where data is transferred outside the EU, we ensure adequate safeguards, such as adherence to recognized frameworks or standard contractual clauses.
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Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Rectify inaccuracies
- Request erasure
- Restrict or object to processing
- Data portability
To exercise these rights, contact us at servicedesk@mavim.com or call +31 88 252 1500.
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Cookies
The Mavim website uses several types of cookies. Cookies are small text files placed on your PC, tablet, or mobile device by a website.
We use functional cookies to ensure an optimal browsing experience. These cookies make sure the website functions properly and remember your preferences, helping us improve and optimize the site.
In addition, we use analytical and marketing cookies to understand your browsing behaviour and provide you with relevant, personalized content and advertisements. During your first visit to our website, you were asked to consent to the use of these cookies.
This website also uses third-party cookies, such as those from advertisers and social media platforms. For more details, please refer to our [Cookie Statement].
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Data Retention
We retain personal data only as long as necessary for the purposes collected. If no interaction occurs for three years, we will notify you before deletion and then it will be permanently deleted upon no response.
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Security
We implement appropriate measures to prevent unauthorized access, loss, or misuse of your data. If you suspect a breach, contact servicedesk@mavim.com. You may also contact the Dutch Data Protection Authority at https://autoriteitpersoonsgegevens.nl.
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Products
All products process personal data as described in [Annexure A: Common Data Processing Practices]. Product-specific practices are summarized below. Where no additional details are provided, only the practices in Annexure A apply.
12.1 Mavim Manager
See Annexure A. (Any additional data privacy practices specific to the product will be added here.)
12.2 Mavim Portal
See Annexure A. (Any additional data privacy practices specific to the product will be added here.)
12.3 Mavim iMprove
See Annexure A. (Any additional data privacy practices specific to the product will be added here.)
12.4 Connector for " Mavim Intelligent Transformation Platform”
See Annexure A. (Any additional data privacy practices specific to the product will be added here.)
12.5 Mavim Connect Center
See Annexure A. (Any additional data privacy practices specific to the product will be added here.)
12.6 Mavim Process Mining
See Annexure A. (Any additional data privacy practices specific to the product will be added here.)
Annexure A: Common Data Processing & Privacy Practices
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Personal data processed may include account and organizational information, contact details, technical and usage data, operational and technical data (such as requests, errors, and metadata), and customer-managed content.
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Operational and technical data may be retained for 3–6 months in accordance with service agreements.
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Data is processed solely to provide and support the relevant services.
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Where possible, anonymized data is recommended for analysis and reporting.
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Third-party service providers may be engaged for IT, hosting, and analytics, as described in Section 6.
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Support requests are handled confidentially in accordance with contractual obligations.
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All processing is conducted in line with Mavim’s security standards and GDPR requirements.
Contact
Mavim B.V.
Kruisweg 629
2132 NB Hoofddorp, Netherlands
Phone: +31 88 252 1500
Email: servicedesk@mavim.com
Data Protection Officer: servicedesk@mavim.com
Version: December 2025