DRIVE 2026

HSO & Microsoft BPC: Accelerating D365 with Industry Reference Models

How do you align strategy, business processes, and Dynamics 365 using Microsoft best practices and industry models?

Key takeaways of this session:
  • ✔ Learn how to translate strategy into executable Dynamics 365 processes.
  • ✔ Faster and more structured discovery using industry reference models.
  • ✔ Lower transformation risk through one shared digital business model.
duration 25 minutes
who is this webinar for This session is ideal for business leaders, project managers, and IT professionals involved in a Dynamics 365 implementation, particularly in industries with complex operational processes seeking a proven, standardized framework.
Summary
Many organizations implement Dynamics 365 without a clear link between strategy, customer experience, and business processes, leading to fragmented outcomes. This webinar explains how HSO combines the Microsoft Business Process Catalog with industry reference models in Mavim to structure digital transformation programs. You gain faster discovery, lower implementation risk, and a single source of truth for continuous improvement across Dynamics 365 programs.
Speakers
 
Jeffrey Hunt Managing Director, HSO Canada
 
Tycho Vonk Senior Management Consultant, HSO
Video Chapters
04:42 Discovery phase and target operating model
10:34 Industry Reference Models in Mavim
13:31 Microsoft Business Process Catalog and process levels
22:40 Measurable impact: speed, structure, and risk reduction
In partnership with

From Fragmented Initiatives to Structured Transformation

An overview of how IT leaders and process managers use Microsoft Business Process Catalogs and industry reference models to structure Dynamics 365 transformations.

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Technology without process alignment fails

Many Dynamics 365 programs start with system configuration instead of process design. Organizations rely on static documentation, manual workshops, and siloed SharePoint files. This creates inconsistent interpretations of strategy, unclear ownership, and disconnected customer journeys. Teams spend time re‑explaining decisions instead of executing, slowing progress and increasing implementation risk.

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Transformation Pressure Keeps Increasing

Organizations are replacing legacy ERP and CRM systems while facing demands for AI adoption, cost reduction, and faster change. Microsoft FastTrack and Success by Design require structured process alignment upfront. Delaying this work results in rework during implementation, reduced value realization, and limited ability to adapt after go‑live.


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From Projects to Continuous Improvement

Instead of treating Dynamics 365 as a one‑time implementation, HSO promotes a structured operating model built on process hierarchies. Strategy, customer journeys, and technology are connected through Level 1–5 processes. This enables organizations to manage change, apply AI use cases, and continuously improve operations using a shared digital model.

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Measurable Acceleration with Lower Risk

By combining the Microsoft Business Process Catalog with HSO industry reference models in Mavim, discovery phases can be accelerated by 30%. Programs become 40% more structured, compared to working with dispersed information across SharePoint and email. Working with one shared model creates a single version of the truth, which reduces risk within Dynamics 365 transformation programs and supports ongoing improvement.

“Processes are really the heart of the transformation program.”

FAQ's

What is the main focus of this webinar?

This webinar explains how organizations structure Dynamics 365 transformation programs by combining the Microsoft Business Process Catalog with HSO industry reference models in Mavim. It focuses on aligning strategy, business processes, customer experience, and technology in one shared operating model, rather than working with disconnected documents and workshops.

What is the Microsoft Business Process Catalog and how is it used?

The Microsoft Business Process Catalog is a standardized library of end‑to‑end business processes defined by Microsoft for Dynamics 365 implementations. It structures processes across multiple levels, from high‑level business capabilities to detailed application and user interactions. In combination with Mavim, these processes are modeled, visualized, and connected to strategy, roles, systems, and performance metrics, creating a single, navigable view of how the organization operates and how Dynamics 365 supports execution.

How do HSO industry reference models extend the Microsoft Business Process Catalog?

HSO industry reference models build on the Microsoft Business Process Catalog by adding industry‑specific terminology, process variants, best practices, and implementation experience. This allows organizations in sectors such as manufacturing, retail, professional services, and public sector to start from a tailored model instead of a generic process library.

How is this approach used after a Dynamics 365 go‑live?

After go‑live, the same process and operating model captured in Mavim is reused to support continuous improvement. The webinar explains how organizations use the model to assess process performance, identify optimization opportunities, simplify operations, and evaluate where AI or automation can be applied without redesigning everything from scratch.