Mavim Wins Customers Choice Award Enterprise Business Process Analysis

Mavim wins customers choice award enterprise business process analysis
January 28, 2021
Written by Mavim
3 min.

Mavim is no stranger to industry awards. And Gartner Group is among the most widely-recognized consultancy and research organizations giving them out.  

But its Customer Choice Awards—run by the group’s Peer Insights team—aren’t scored by a panel of judges in a smoke-filled room. Spanning over 350 product categories, they’re decided by the people who matter most—those who use it. Actual customers, making their views loud and clear … across a quarter of a million verified reviews and genuine feedback. 

One of those 350+ categories is Enterprise Business Process Analysis. The term doesn’t exactly trip off the tongue. But if your job involves making your business perform better—by improving and optimizing the processes within it—it’s a discipline that involves you. 

And guess who customers chose to recognize as one of only three winners in this category? Let’s take a look at why customers chose Mavim business process mining in Gartner’s latest round of Customer Choice Awards—and how it can be a “winner” for your business too. 

Why customers choose Mavim 

First, a recap. Mavim does “business process mining”—but so do many others. So why did customers deliver the award for Mavim? 

It’s because other vendors often treat process mining as an end in itself—making the processes in your business visible is all they do. Mavim, by contrast, treats it as a means to an end. Building that connected “map” of all your processes is obviously a useful step, but for Mavim it’s just the starting gate. Three points matter. 

1. Dynamic process mapping 

First up: Mavim’s process mining is dynamic. Leveraging market-leading apps like Microsoft Business Intelligence—and combining it with personal productivity apps you know from everyday experience, like Visio—a Mavim map isn’t a static snapshot, but a moving picture, telling the story of your business as it unfolds each day. 

How can Mavim do this? Because—again, unlike some competitors—Mavim’s method doesn’t rely on questionnaires or interviews with your people about how they do their jobs. Instead, it looks at actual transactions and data without your business, connected and categorized and timestamped as needed. In other words, you get a true picture of what’s going on: not just what people say they do, but what actually happens.  

2. The digital twin 

Second point: all that data flows to you in real time. Mavim doesn’t peel off a copy of those transactions from your database and present it as some definitive volume; it’s a picture of what’s actually in play, right now. What you see is what you get … and what you get is what you see. Ensuring your “single version of the truth” stays accurate as time goes on.  

That means your process mining is more than a process map. More, even, than a Big Picture you can drill down into. It results in a digital twin of your organization: a virtual copy of your business you can ponder and peruse, then push and pull to see what’ll happen when you change something. So onto our third point: how Mavim helps you improve that network of interconnected processes. 

3. Target operational model 

Every process has good and bad transactions between its start and end points; virtually all have more than one. And some have a lot more than one. A large organization may have 200 ways of executing a payments process, for example. Mavim lets you see all those variants in action, comparing efficient and inefficient ones and letting you decide an optimal version—the optimized processes that make up a target operational model.  

So from your process map, you can look at suboptimal processes, and work with the departments and teams who own those processes to improve them. Whether that’s paying suppliers more smoothly, making better use of people’s time, allocating resources more efficiently, or anything else. The digital twin of your organization lets you model each improvement and sees its consequences, coming ever-closer to the ideal picture in your target operational model—before rolling out the changes to your actual business. 


But back to the Customer Choice Awards. Reading the reviews, it seems customers had specific and measurable business reasons for choosing Mavim—a full 92% would recommend Mavim as a solution. That’s a big deal when you consider 80% of enterprise software rollouts typically fail to meet customer expectations. Across a range of CSAT (Customer Satisfaction) metrics scored out of 5, the lowest aggregate score customers gave Mavim was 4.7! Let’s turn to the categories that led to the award. 

Evaluation and contracting 

Presales was one area where Mavim shone brightly. A highlight was the response to how fast Mavim responded to questions when prospective customers were researching solutions—4.8 out of 5 on average for over 50 verified answers. While a similar number praised Mavim’s pricing structure and contract flexibility—all important factors when rolling out software that can change the whole way your business competes. 

“Our organisation has greatly benefited from the use of Mavim as process management tool.”—BPM manager, Manufacturing sector 

Integration and deployment 

In the I&D section Mavim again scored top marks, with an average 4.7 across three sections. To be fair, this has always been a Mavim strength: using trusted tools like Microsoft BI and Visio means thousands of prospects already have the skills to make use of Mavim, before it even arrives in their business. Among three contributing factors—ease of integration, ease of deployment, and end-user training—customers rated training most highly, for both quality and availability. Which means Mavim isn’t just about cool technology; it’s about making that technology work as hard and smart as possible. 

“After a long comparison of multiple alternatives, Mavim became our primary choice!”—Functional Analyst in Transport sector 

Service and support 

Customers packed the aftersales category with 4.8 scores out of 5, suggesting there’s a lot of happy process mining customers out there. Again with 50+ respondents, actual customers found Mavim’s technical support both easily available and high in quality. With a huge additional bonus: the standard of discussion among their peers—other people using Mavim’s solutions—was recognized as superlative, too! 

“During this process we did have frequently contact with the organization to discuss our choices.”—Enterprise Architecture professional

Product capabilities 

Another category covered the product itself, and again Mavim scored high, with not a single rating below 4 stars out of 5. Starting with the basic “idiom” of how it works—the dynamic digital twin—and moving on to its support for What-Ifs and scenario planning, customers found Mavim both logical and coherent in use, not just for themselves but for the team members they needed to bring on board. 

From initial information-harvesting to decision support for process improvements, Mavim gives customers (their words, not ours) a way to create operational efficiencies, improve business process outcomes, enhance decisionmaking, even improve compliance and risk management.   

What’s more, they didn’t make their choice in a vacuum. A brief analysis shows these customers considered 22 competitors in total, including some of tech’s biggest and most respected names. The biggest factor driving the buying decision was, by some distance, “product functionality and performance”. It seems when you choose Mavim, you’re in good company.  

“The software provides so much opportunity - the limiting factor is us!”— Customer review 


The trouble with enterprise software is that it’s, well, enterprise. It’s big. Wide-ranging. Feature-rich. And for too many customers, that size and complexity prevents it being truly transformational. Which is why Mavim has always strived to make business process mining as understandable and usable as possible.  

What we’ve never forgotten in our 15 years in business is that organizations may be enterprise in size, but they remain human in scale. Everything an application does, no matter how far-reaching its promises, has to be understood and useful to the individual manager sitting at his desk. Making tools logical and intuitive; agglomerating complex process flows into simple visual diagrams and actionable insights. That’s always been our focus at Mavim. Actually, more like our obsession. 

Judging by the views of the sector’s harshest critics—enterprise software customers—the verdict seems clear: we’ve succeeded. In Gartner Group’s Customer Choice Awards, Mavim’s overall rating was above Microsoft, Software AG, and IBM, and that’s a high bar to clear. So if you’re not already a Mavim customer, we’d like to change that. 

To add your voice to those Mavim customers, let’s start a conversation about business process transformation here