Every successful business orients itself around the customer: their needs, wants, hopes and dreams. But customer expectations are changing faster than ever, meaning their journeys to and through your organization are changing too. Mavim for CJO is ready to help make their experiences positive.
It starts with mapping the customer experience (CX) itself. What’s really happening when a customer touches your operations – a smooth and seamless route from initial contact to sustained relationship, or a series of disconnected bumps-and-blips that result in low conversions and high churn? Mavim CX mapping offers a birds’-eye-view of your customer journeys drawn from actual processes and data, showing you all the stuff they’ll never tell you.
Using Mavim to model, analyse, and assess the success of your customer journeys gives you insight into how your business is performing as a whole ¬– and what you can do to make it perform even better.
Why CJO with Mavim?
The expectations of your customer and the way you’re answering them aren’t the same thing. But they can be. With Mavim, you can model every customer journey from the viewpoint of the actual customer – pinpointing where the go-slows and frustrations are, so you can take steps to get things moving again. Over time, you can bring your internal processes closer and closer to the model that delivers the optimal experience for your customers – making you the natural choice in your market.