Every successful business orients itself around the customer: their needs, wants, hopes and dreams. But customer expectations are changing faster than ever, meaning their journeys to and through your organization are changing too. Mavim for CJO is ready to help make their experiences positive.
It starts with mapping the customer experience (CX) itself. What’s really happening when a customer touches your operations – a smooth and seamless route from initial contact to sustained relationship, or a series of disconnected bumps-and-blips that result in low conversions and high churn? Mavim CX mapping offers a birds’-eye-view of your customer journeys drawn from actual processes and data, showing you all the stuff they’ll never tell you.
Using Mavim to model, analyse, and assess the success of your customer journeys gives you insight into how your business is performing as a whole ¬– and what you can do to make it perform even better.